Brand assets

The Start9 logos, the rules for using them, and a guide for partners and retailers.

Logos

Three marks, one identity. Every mark comes as an SVG and a 2048-pixel PNG. Plate variants include a background.

Icon The mark on its own: a rising peak crossed by a single line, on a horizon. Use it wherever space is tight.

For light grounds, one color SVG PNG
For dark grounds, one color SVG PNG

Wordmark START9 in MBF Minimal, with its custom R and the red 9.

For light grounds, two-color SVG PNG
For dark grounds, two-color SVG PNG
For light grounds, one color SVG PNG
For dark grounds, one color SVG PNG
Dark plate, two-color SVG PNG
Dark plate, one color SVG PNG
Light plate, two-color SVG PNG
Light plate, one color SVG PNG

Full logo The icon above the wordmark. The first choice wherever it fits.

For light grounds, two-color SVG PNG
For dark grounds, two-color SVG PNG
For light grounds, one color SVG PNG
For dark grounds, one color SVG PNG
Dark plate, two-color SVG PNG
Dark plate, one color SVG PNG
Light plate, two-color SVG PNG
Light plate, one color SVG PNG

Using the marks

Keep clear space around every mark equal to the height of the 9 in the wordmark, on all sides, with no text or graphics inside it. Never show the icon smaller than 24 pixels on screen or 10 millimeters in print.

Don't recolor: The red of the 9 is fixed. Never swap the brand colors for others.
Don't distort: Never skew, stretch, rotate or warp a mark. Scale it proportionally.
Don't lose contrast: Keep a contrast ratio of at least 4.5:1 between a mark and what is behind it.
Don't add effects: No glows, shadows, bevels or outlines on the mark itself.
Don't lock up with other marks: No combined logos without written approval. Start9 stands alone.
Don't box the mark: Use the variant made for the background instead of putting the mark on a contrasting box.

Brand colors

The marks use three colors, and only these.

Signal red #FF4961 · the 9, and nothing else
Ink #333333 · marks on light backgrounds
Paper #F0F0F0 · marks on dark backgrounds

For partners and retailers

If you market, resell or refer Start9 products, follow these rules and you don't need to check with us.

Use the supplied marks only. Never redraw, trace or recreate them.
Keep clear space of one 9's height around every mark.
The red of the 9 is #FF4961. Don't change it, and don't apply it to other letters or product names.
Use the right variant: the dark mark on light backgrounds, the light mark on dark ones, and the one-color mark for single-ink print or very small sizes.
Write product names as given: Start9, StartOS, StartTunnel, StartWRT, Server One. One word where joined, with no spaces, hyphens or dots.
Match the voice: serious, direct, confident. Don't portray Start9 as anti-government or conspiratorial.
Don't combine your logo with ours without asking us first.
Use only the specifications and quotes we publish. When in doubt, link to this site.
Show the hardware honestly: photographs of the unit that ships, and never a render presented as a photograph.